Aerotas regularly provides thought leadership for Commercial UAV News from the perspective of the land survey industry. In this post, Executive Editor for Commercial UAV News, Jeremiah Karpowicz, offers his perspective about how land surveying stacks up in the drone industry.
As experts on the drone industry, we often receive requests to weigh in on new ideas in the industry. While a healthy climate of innovation still exists in the drone industry, not all new ideas are good ones. As our clients prove every day, drones have become essential basic tools for many businesses, but that does not mean that all drone-related concepts are so valuable. We were recently asked by the blockchain technology experts at Smith + Crown to review a unique new proposition they had come across, which proved to be an excellent example of hype overshadowing real-world value.
In their recent free report "How are Mining & Aggregates Professionals Using Drones in 2017?" Aerotas co-founders Logan Campbell and Daniel Katz lend their perspective from having helped mining operations and the land surveyors that service them to successfully incoporate the benefits of drone operations.
We at Aerotas have spent the past 3 days at the UAS Mapping conference in Reno, Nevada. In addition to a deluge of information about surveying, photogrammetry, and image processing, we got to meet many of the companies that are working in this industry today. It provides us with an interesting snapshot of the types of firms involved in actually using drone technology, and all of the specialties that it takes to make this technology profitable. Below is a snapshot based on the 50 firms that were exhibiting at the conference. There are definitely some companies here that didn’t exhibit, and this certainly doesn’t represent the entire commercial drone industry, but it can provide some valuable insights about the industry as a whole.
Exhibiting Companies at the UAS Reno Conference
The most obvious takeaway from the above chart is the balance in the industry between hardware manufacturers, software manufacturers, and support companies, which include drone operators, consultants, and trade groups, among others. Many of these firms are highly specialized, like some of the data processing firms that analyze survey data for operators. It suggests that a fully vertically integrated firm that tries to build their own drone, autopilot, sensors, data processing software, and then run the operation on the ground, will face huge challenges from the more modular options out there. In this industry, it will make more sense to specialize on a specific part of the industry rather than the full value chain.
Drilling into the data a bit deeper we get hints of where most people think a lot of the value in the UAS industry is. Of the 20 hardware manufacturers, over half made complete aircraft, while 7 only made sensors, and only 4 companies sold individual aircraft components like flight computers, suggesting that a lot of people see value in complete hardware systems. On the software side, nearly all firms were involved in data post-processing, primarily image stitching and 3D modeling. Only 2 firms offered flight computer and navigation software. The support industry was more varied, with a wide selection of service providers, consultants, and other firms like industry advocacy groups, schools, and trade magazines.
The most important thing that can be gathered from this data is actually what is missing. Of the 50 firms presenting, there was not a single firm focusing on legal compliance, regulatory management, or workflow management. It shows that these functions, while critical to the industry, are often overlooked by practitioners and end users of UAS technology. There are many good companies out there, like Skyward or Rupprecht Law, that address these industry needs. However, though both firms were in attendance, neither had a booth in the exhibit hall.
There is no question that this data set is incomplete. In fact, it isn't even a complete list of the companies that attended the conference. It does, however, show what the industry currently does, and does not, choose to focus on. Hardware manufacturing and software data processing are hot and very competitive. Support industries, especially legal and professional services, are not getting much attention. They are, however, as critical to safe, legal, and profitable operations as any good piece of hardware. Lets hope the the industry eventually catches on to develop a full suite of functions to grow to its full potential.